Your practice's guide to VetPost

How it works, start to finish

1. Record a voice memo, or film a short video, right in the app whenever something worth sharing happens. In the exam room, in the barn, between appointments. Two minutes is plenty, and rambling is fine (rambling is actually good).
2. Within about 15 minutes, a finished draft written in your practice's voice lands in your review queue in buffer.com. Nothing posts without someone at your practice approving it. Ever.
3. Every Monday morning, a couple of extra drafts show up from your idea bank, built from things you mentioned in past recordings. Your page stays active even in weeks nobody records a thing.

Set your Facebook posting schedule

About 5 minutes. You only do this once.

Heads up: Buffer sets up every new channel to post twice a day, all seven days. That's 14 posts a week.

1. Find your Facebook Page in the list and click the settings gear next to it.
2. You'll land on the Posting Schedule tab. The days are under Posting Slots.
3. Each day has its own On / Off switch. Turn off the days you don't want to post.
4. On the days you keep, remove any posting times you don't want.

Review and approve drafts

About 5 minutes a week.

1. Click the pencil icon on any draft to edit it. Tweak as much or as little as you want.
2. When a draft is ready, click Add to Queue. It drops into the next open slot in your schedule and posts for you. You're done.

Buffer's own guide to drafts covers the same steps with screenshots.

Build your clinic library

Your clinic library is the pool of photos the AI can suggest for posts. The bigger and better-labeled it is, the better your posts look, so bank photos as you walk the practice: the doctors at work, patients (with permission), the barn, the exam rooms, the little moments.

• Captions are how the AI finds the right photo. Add a short caption with names when you save one: "Dr. King with Scout," "spring vaccine day in the barn." Mention Dr. King in a memo later, and that photo is already waiting at the top of the Suggested row.
• Photo posts go out to Facebook, Instagram, and your Google Business Profile. TikTok only gets video, so photo posts skip it automatically — nothing breaks, it just sits that one out.

Two minutes of whatever you want to show

Film whatever you want — the animals, the people, the clinic itself. A horse, a dog, a procedure step, the walk through the barn, your doctors, your techs. Point the camera and narrate while you film. Up to two minutes.

• Add an optional one-line description if there's context the camera can't see, then send it.
• Clips come back short, captioned, and ready to post as Reels. The captions come from what you said while filming, so keep talking.
• Videos go out to Facebook and Instagram as Reels, and to TikTok. Google doesn't take video on Business Profiles, so video posts skip your Google listing — mix in photo memos now and then to keep it fresh.

Ideas when you need them

Open the app with nothing in mind and tap the Ideas button. There's always something there, matched to your kind of practice and the season.

• Talk to an idea for the best results. Tap one and it becomes your memo prompt. Thirty seconds of your own take on it turns a generic idea into a post that sounds like your practice.
• Or take it as-is. In a hurry, an idea can go straight to a draft without you saying a word.
• Case of the Week arrives every Tuesday. A prompt worth talking about, ready to become that week's post between appointments.

Record often, and talk long

Every memo you send does two jobs. The main idea becomes your next draft, and everything else in the recording — the side stories, the tangents, the opinions — gets saved to your idea bank for future weeks. Long, rambling recordings are the best kind, for two reasons.

1. The more you talk, the better the AI learns your practice's voice: your phrasing, your rhythm, the way you tell a story. Drafts start sounding more like you and need less editing.
2. More talk means more ideas banked, which means a longer draft queue with more options waiting for you. Record a little and you get a trickle. Record a lot and you always have posts ready to go.

You don't need to be precise or polished. Just hit record and share what's on your mind.

The first hour is where posts grow

Facebook decides how far a post travels based on what happens in the first hour after it goes live. Early comments and replies tell it the post matters, and it responds by showing the post to more people in your area.

You'll know when posts go out — you set the schedule. When one does, spend a few minutes on the page:

1. Reply to every comment, especially in that first hour. The people commenting are your clients and your neighbors, and a reply from the practice is worth more to them than the post itself.
2. While you're there, leave a real comment or two on posts from other local pages you follow.

This habit compounds locally. People who get a reply come back and comment again, and in a small community, that's how a practice's page becomes the one everyone's seen.

Adding a channel later

When you're ready for Instagram, TikTok, or Google Business Profile, head to your connected channels page — you'll need your practice code (it's in your welcome email). You can also see at a glance what's already connected there, and reconnect Facebook if posting ever stops working.